Rosie Cribb

Chief Executive Officer

Based in Monmouthshire, Rosie became CEO in April 2024. With nearly 25 years in the charity and social enterprise sector, she has set up and managed enterprises in Cardiff and Blaenau Gwent and specialises in income generation through trading and grants.

Rosie is passionate about partnership working, asset-based community development and collaborative impact.

About Rosie

“My squiggly career has taken me from Furniture Designer to Fundraising Consultant and a lot in between. I believe social enterprises and small charities are the backbone of society.”

• Top business tip: The best things come in 3’s — write down three things you aim to achieve by the end of the day.
• 3 things you love: Spending time with family and friends, Asian food, word games and watching Countdown.
• Strength & challenge: A strong problem solver, but sometimes prone to distraction.
• What she loves about SFW: Working alongside people who care about the world and those around them.

Get in touch

07543 747001
rosiecribb@socialfirmswales.co.uk

Jan Barwell

Social Enterprise Development Officer

Jan brings 30 years’ experience in Business Finance and Advice, supporting start-ups and growing enterprises with business planning, cashflow forecasts, marketing and funding strategies.

Clients describe her as approachable, encouraging and friendly. Her strength lies in listening carefully, identifying barriers and building confidence step by step.

Jan is also an experienced trainer who values interaction to maximise accessibility, engagement and learning.

About Jan

Professional Background
• Business Manager – NatWest, RBS, BoS, Finance Wales
• Business Owner – Just Commercial Finance, Brilliant Business Blogs
• Business Adviser – Wales Cooperative Centre, Business Wales, CAVS

• Top business tip: Plan, Do, Review – keep learning and adjusting as you get feedback about your business offer.
• 3 things you love: Dogs (actually all animals), travel and learning.
• Strength & challenge: People say I’m very patient and enthusiastic.
• What she loves about SFW: The variety of the work - every client is different and I am able to use my experience to make a real difference to people’s lives.

Get in touch

07935 744141
janbarwell@socialfirmswales.co.uk

Sam Minas

Social Enterprise Development Officer

Based in Pembrokeshire, Sam brings over 20 years’ experience across community regeneration, environmental projects and social enterprise development.

Her practical approach ensures business plans are ambitious, realistic and deliverable.

About Sam

“From hospitality and ethical retail to a touring circus and city farm — I’ve gained strong real-world skills.”

• Top business tip: A No is as good as a Yes — you can move on to better things.
• 3 things you love: Walking, gardening and watching TV.
• Strength & challenge: Pragmatic. Struggles when values don’t align.
• What she loves about SFW: Supporting inspiring social entrepreneurs who overcome barriers.

Get in touch

07543 747002
samminas@socialfirmswales.co.uk

Jamie Horton

Membership & Communications Officer

Jamie is an experienced community manager with expertise in volunteering, health, food initiatives and wellbeing.

With a background in Business Administration and Education, Jamie supports and grows the membership base, manages the website and social media, and helps deliver training and events.

About Jamie

"I’ve always been shaped by strong family values, community spirit, and a deep belief that everyone deserves the chance to thrive. Those foundations have taken me on a varied path: from working with Carmarthen Fire Brigade (including the occasional stint inside a Dilwyn Dragon costume), to supporting homelessness projects in Australia, to co producing volunteering programmes and travelling whenever possible to learn from others."

More recently, I’ve been learning to navigate personal and professional barriers with honesty and determination. Through it all, one thing has stayed the same — I will always do my utmost to help. I’m transparent, trustworthy, and, for better or worse, completely available for karaoke."

• Top business tip: Always ask questions. This is your passion and your livelihood — never stay quiet if you’re unsure.
• 3 things you love: My two King Charles Cavalier dogs, the magic of reading, exploring the unknown.
• Strength & challenge: Strength: A determination to understand. Struggle: When people are untruthful — it’s the one thing that stops me in my tracks.
• What she loves about SFW: This is exactly where I should be at this stage in my career. It allows me to bring together my academic background, professional experience, and lived understanding to support our members. Social Firms Wales recognises the value of my journey — and my ability to help others on theirs.

Get in touch

07935 739582
jamiehorton@socialfirmswales.co.uk

Julie A Milner

Enterprise Advisor

Julie brings more than 30 years’ experience of creating and developing businesses, supporting people into enterprise and removing barriers to participation. Her background spans childcare, community engagement, counselling and business support, including building a national additional needs mobile crèche company.

Drawing on both professional expertise and lived experience, Julie is passionate about helping people recognise their strengths, build confidence and explore routes into enterprise that work for them—not simply the routes they feel they should follow.

Clients describe Julie as warm, approachable and encouraging. Her strength lies in looking behind the immediate barriers, listening without judgement and helping people turn ideas that feel overwhelming into achievable next steps.

Julie is also an experienced trainer, facilitator and author. Her work is rooted in accessibility, equity and the belief that, with the right support and environment, people can achieve far more than they may believe possible.

About Julie

Professional Background

• Business Owner – Happy Hours Childcare and National Mobile Crèche Company
• Counsellor, Coach, Trainer and Founder – The Coaching Den: Behind the Behaviour
• Author – When School Feels Impossible
• PGDip Counselling and Psychotherapy in Education

• Top business tip: Don’t wait until you feel completely ready. Start with the next manageable step, learn as you go and allow your business to grow with you.
• 3 things you love: Cooking, travelling and turning new ideas into something real.
• Strength & challenge: I see possibilities in people and ideas—and my challenge is remembering that not every possibility has to be pursued at once!
• What she loves about SFW: I’m excited to work for an organisation that recognises people’s strengths, challenges traditional barriers to employment, and helps create meaningful opportunities through social enterprise.

Get in touch

juliemilner@socialfirmswales.co.uk

Sarah Jones

Enterprise Advisor

Sarah brings extensive experience across business development, self-employment, careers guidance and education, supporting people to recognise their strengths, overcome barriers and turn ideas into realistic opportunities.

Her approach is person-centred, practical and encouraging, with particular experience supporting neurodivergent people and those who may face additional barriers to employment or self-employment. Sarah’s strength lies in building trust, understanding the individual behind the business idea and breaking the journey into achievable steps.

With a background spanning business, careers development and psychology, she combines commercial thinking with an understanding of motivation, confidence, learning and inclusion.

About Sarah

Professional Background

• Self-employed Education and Careers Adviser – Independent Education & Careers Consultancy
• Careers Adviser – Working Wales
• Business Development – LinkedU and James Lee Consultancy
• Teaching and Coaching – Modern English, Atom, Preply, British Ace, Global Education Group
• Student Support – University of South Wales, Cardiff University, Learna and WMC Ltd

Professional Memberships

• Registered Career Development Professional (RCDP) – Career Development Institute
• Graduate Member – British Psychological Society (BPS)

• Top business tip: Start with the person, not just the business plan. Understand what you can offer, who it helps and what you need to make it work, then test it, learn from it and adapt.
• 3 things you love: Learning, creating new ideas and helping people discover opportunities they may not have considered.
• Strength & challenge: I’m curious and creative. I tend to see possibilities and different ways around a barrier, although that can sometimes mean I have more ideas than there are hours in the day!
• What she loves about SFW: Helping people who may not have seen business or self-employment as an option for them to recognise their strengths, build confidence and create something that works for their circumstances.

Get in touch

sarahjones@socialfirmswales.co.uk