Rosie Cribb

Chief Executive Officer

Based in Monmouthshire, Rosie became CEO in April 2024. With nearly 25 years in the charity and social enterprise sector, she has set up and managed enterprises in Cardiff and Blaenau Gwent and specialises in income generation through trading and grants.

Rosie is passionate about partnership working, asset-based community development and collaborative impact.

About Rosie

“My squiggly career has taken me from Furniture Designer to Fundraising Consultant and a lot in between. I believe social enterprises and small charities are the backbone of society.”

• Top business tip: The best things come in 3’s — write down three things you aim to achieve by the end of the day.
• 3 things you love: Spending time with family and friends, Asian food, word games and watching Countdown.
• Strength & challenge: A strong problem solver, but sometimes prone to distraction.
• What she loves about SFW: Working alongside people who care about the world and those around them.

Get in touch

07754 070761
rosiecribb@socialfirmswales.co.uk

Jan Barwell

Social Enterprise Development Officer

Jan brings 30 years’ experience in Business Finance and Advice, supporting start-ups and growing enterprises with business planning, cashflow forecasts, marketing and funding strategies.

Clients describe her as approachable, encouraging and friendly. Her strength lies in listening carefully, identifying barriers and building confidence step by step.

Jan is also an experienced trainer who values interaction to maximise accessibility, engagement and learning.

Get in touch

07935 744141
janbarwell@socialfirmswales.co.uk

Sam Minas

Social Enterprise Development Officer

Based in Pembrokeshire, Sam brings over 20 years’ experience across community regeneration, environmental projects and social enterprise development.

Her practical approach ensures business plans are ambitious, realistic and deliverable.

About Sam

“From hospitality and ethical retail to a touring circus and city farm — I’ve gained strong real-world skills.”

• Top business tip: A No is as good as a Yes — you can move on to better things.
• 3 things you love: Walking, gardening and watching TV.
• Strength & challenge: Pragmatic. Struggles when values don’t align.
• What she loves about SFW: Supporting inspiring social entrepreneurs who overcome barriers.

Get in touch

07935 739582
samminas@socialfirmswales.co.uk

Jamie Horton

Membership & Communications Officer

Jamie is an experienced community manager with expertise in volunteering, health, food initiatives and wellbeing.

With a background in Business Administration and Education, Jamie supports and grows the membership base, manages the website and social media, and helps deliver training and events.

About Jamie

"I’ve always been shaped by strong family values, community spirit, and a deep belief that everyone deserves the chance to thrive. Those foundations have taken me on a varied path: from working with Carmarthen Fire Brigade (including the occasional stint inside a Dilwyn Dragon costume), to supporting homelessness projects in Australia, to co producing volunteering programmes and travelling whenever possible to learn from others."

More recently, I’ve been learning to navigate personal and professional barriers with honesty and determination. Through it all, one thing has stayed the same — I will always do my utmost to help. I’m transparent, trustworthy, and, for better or worse, completely available for karaoke."

• Top business tip: Always ask questions. This is your passion and your livelihood — never stay quiet if you’re unsure.
• 3 things you love: My two King Charles Cavalier dogs, the magic of reading, exploring the unknown.
• Strength & challenge: Strength: A determination to understand. Struggle: When people are untruthful — it’s the one thing that stops me in my tracks.
• What she loves about SFW: This is exactly where I should be at this stage in my career. It allows me to bring together my academic background, professional experience, and lived understanding to support our members. Social Firms Wales recognises the value of my journey — and my ability to help others on theirs.

Get in touch

07935 739582
jamiehorton@socialfirmswales.co.uk